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United For ALICE

•	The entire community is affected by the challenges that ALICE families face and once those challenges improve, the entire community will benefit

Across Wisconsin, 34% of households struggle to afford the basic necessities of housing, child care, health care, food, and transportation.

      County Pages  Dashboard Full Report Take the Challenge 


ALICE®, an acronym for Asset Limited, Income Constrained, Employed, is a new way of defining and understanding the struggles of households that earn above the Federal Poverty Level, but not enough to afford basic necessities.

For far too many families, the cost of living outpaces what they earn. Yet these workers perform jobs that are critical to the functioning of our local communities - educating our children, keeping us healthy, and making our quality of life possible. When funds run short, these households are forced to make impossible choices, such as deciding between quality child care or paying the rent, filling a prescription or fixing the car. These short-term decisions have long-term consequences not only for ALICE families, but for all of us. The future success of our communities is directly tied to the financial stability of these fragile ALICE households.


ALICE in the Time of COVID-19

The release of this ALICE Report for Wisconsin comes during an unprecedented crisis — the COVID-19 pandemic. While our world changed significantly in March 2020 with the impact of this global, dual health and economic crisis, ALICE remains central to the story in every U.S. county and state. The pandemic has exposed exactly the issues of economic fragility and widespread hardship that United For ALICE and the ALICE data work to reveal.


That exposure makes the ALICE data and analysis more important than ever. The ALICE Report for Wisconsin presents the latest ALICE data available — a point-in-time snapshot of economic conditions across the state in 2018. By showing how many Wisconsin households were struggling then, the ALICE Research provides the backstory for why the COVID-19 crisis is having such a devastating economic impact.


This crisis is fast-moving and quickly evolving. To stay abreast of the impact of COVID-19 on ALICE households and their communities, visit our website at for updates.


Read the Wisconsin ALICE Report 2020

ALICE in Wisconsin (2020 Report Cover)

Read the Frequently Asked Questions


Interactive Dashboard

At, you can find a host of interactive tools to better understand ALICE in your community.


 Household Budgets  Demographics  State Overview  Indicators  Resource Gaps


County Fact Sheets

Click on your county name to access a PDF fact sheet. You can also visit the interactive dashboard to access county-level data on demographics, household budgets and more.




ALICE in Wisconsin: County Fact Sheets 2020 - Full List (PDF)


Take the Challenge - Making Tough Choices Simulator

Access an interactive tool walks you through the tough choices ALICE families experience every day - and what United Way is doing to help them along the way.


How to Help ALICE

The first step to helping ALICE is understanding who ALICE, reading the report and sharing with your networks. Local United Ways across the state of Wisconsin are committed to improving the lives of ALICE families and those in poverty by promoting resources for health, education, and financial stability. Addressing these issues will not only help advance the quality of life for those suffering from continued financial hardship, but also uplift communities. Help right now:

What is United For ALICE?

United For ALICE represents a grassroots movement to raise awareness about an essential but previously hidden part of our community. Through a framework of new language and measures, stakeholders can better understand and ultimately implement changes that improve the lives of ALICE. With more than four in ten households in the United States trying to manage their household with an income that falls short of covering their basic necessities, many policies and programs must be reassessed or even reconsidered. Learn more at


ALICE in the News

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Photo by Sheri Hooley, Gift Habeshaw, Nathan Anderson, Jhon David, Humphrey Muleba, & Foto Phanatic on Unsplash.

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